Landmark Court Case Uncovers Savings for Moms

I received this information from Momselect and wanted to pass it on to you. I personally choose to breastfeed my children but with J, I had to supplement with formula for 4 months. I thought this information was very important for everyone because even if it doesn't apply to you, it may for someone you know.

Let us preface what we want to share with you with this- We are in no way endorsing formula over breastfeeding; however, we have learned that many moms are unnecessarily paying more for formula when they choose to bottle feed because of unfair advertising.

In a landmark federal court case, a jury verdict confirmed that Mead Johnson, the maker of Enfamil LIPIL Infant Formula, has engaged in false advertising by stating that store brand-infant formulas sold at Walmart, Target, CVS, Walgreens and other retailers, do not provide the same nutritional benefits as Enfamil.

The jury found that Enfamil advertisements were false and misleading, especially since store- brand formulas have the same nutrients at the same levels as Enfamil. In the process, they have exposed the truth about infant formula: store-brand infant formulas are nutritionally equivalent to, and confer the same developmental benefits as, the more expensive national brands like Enfamil. Buying a heavily marketed formula from a big pharmaceutical company does not get you any closer to breast milk.

So what does this mean to Moms? It means they could have been saving up to $600 a year by using store brand formulas, which cost half as much as Enfamil LIPIL and other national brands.

We want to be very clear that by sending you this information MomSelect and Oh My Baby are not suggesting that formula feeding is the best available option for infant nutrition; breast milk is best for babies. The purpose of this message is to make sure that Moms realize that store-brand infant formulas are nutritionally equivalent to, and confer the same developmental benefits as, the more expensive national brands like Enfamil

For more details and official press releases

http://www.pbmproducts.com/press.aspx?ID=310
http://industry.bnet.com/advertising/10004868/a-desperate-mead-johnson-loses-135m-jury-verdict-over-false-claims/
http://www.brandweek.com/bw/content_display/esearch/e3i6328aaffeb014c13fbcc5dbedc3d4fd7 http://www.brandweek.com/bw/content_display/esearch/e3i6328aaffeb014c13fbcc5dbedc3d4fd7